Auran
Brief
Since its inception, Auran's goal has been to bring a fresh perspective to the home care and cosmetics industry. From essential oils to sleep and pillow sprays, Auran aims to provide consumers with a premium experience in their homes and living spaces while making this experience accessible to everyone at affordable prices.
Goal
Auran aims to meet the home and personal care needs of everyone, from young to old, by collaborating with various influencers. The goal is to reach every audience with high-quality, cost-effective products that can become a staple in every home and care routine.
Action
The strategy plan we developed for Auran was designed to support the brand's goal of reaching a broad audience and promoting its products across different usage scenarios. At the core of this strategy were home decor experts, lifestyle, and beauty influencers. These carefully selected influencers aimed to enhance the product's potential by emphasizing that Auran is suitable for every home and individual, thus reaching a wide segment of the target audience.
Strategy
We aimed to demonstrate that Auran is suitable for every lifestyle and need. Various scenarios were created, such as adding luxury and enjoyment to home environments with home decor influencers, becoming a part of daily life with lifestyle influencers, and integrating into personal care routines with beauty influencers. We highlighted the product's natural and effective ingredients as a key advantage for individuals who prioritize healthy living and high-quality products. This was reinforced through collaborations with home decor and lifestyle influencers and by emphasizing the product's unique features.
Result
ROI+
Website click increase
50+
14M
Influencer collabs
Total Watch Time
21M
Total Interaction Created