Derma Nepenthe
Brief
Derma Nephente made an exciting entry into the cosmetics market in 2023 with the aim of bringing an innovative approach. Our primary goal was to convey that our skincare products are not only effective but also provide a pleasurable and luxurious experience.
Goal
Derma Nephente aims to meet the skincare needs of everyone, from the young to the elderly, by collaborating with various influencers to become an essential part of every home and skincare routine.
Action
We designed the strategy plan for Derma Nephente to support the brand's goal of reaching a broad target audience and promoting its products across various usage scenarios. The foundation of this strategy was built around beauty experts and influencers from the skincare and beauty categories. These carefully selected influencers played a crucial role in enhancing the product's potential by emphasizing that Derma Nephente is suitable for every skin type and age group, thus reaching a wide segment of the target audience.
Strategy
We aimed to demonstrate that Derma Nephente is suitable for every skin type and need. Various scenarios were addressed with skincare influencers, such as adding luxury and enjoyment to daily routines. We highlighted the product's clean and natural ingredients as a significant advantage for individuals who prioritize a healthy lifestyle and natural products. This was reinforced through collaborations with dermatologists and by emphasizing the product's ingredient features.
Result
ROI+
Website click increase
50+
14M
Influencer collabs
Total Watch Time
21M
Total Interaction Created